WHAT WE OFFER
Product Strategy
We are big believers that tactical planning delivers results on the field of play. We listen, digest, debate and agree on product briefs, structure product ranges and lifecycles to deliver maximum commercial impact whilst rationalizing SKUs. We build product architectures and road maps that meet brand marketing and commercial objectives as well as the demands of the customer/consumer.
Market Research
The foundation upon which we craft; we accumulate a comprehensive databank of research gathered from focus groups, stakeholder and competitor analysis and athlete play testing sessions. We clearly identify the consumer, the challenges they face and how our products can really make a measurable difference to their game, life and world.
Idea Generator
We believe solutions flow from a higher level of understanding of the relationship that exists between the athlete, their behavior, the functionality of the product and the environment the player and product is operating within.
Innovation
Conceptual ideas are transformed into intuitive and distinguished solutions through design process and protocols refined over 50 years, adopting the latest software and using data as the fuel for our design engine. We draw inspiration from nature, complimentary industries and each other.
Prototyping
We use 3D printing and vacuum cast molding in our design process to inform design iterations, ensuring integrity of components and assessing the nuances in product geometry. We open aluminum tooling to build play test prototypes and validate their performance through laboratory and athlete testing to further inform the design and deliver incremental performance enhancement in the final design/specification.
Manufacture
Our sourcing team is woven into the fabric of Asia manufacturing. Over the years, we have expanded a portfolio of factories, high-tech manufacturers and material suppliers across Asia and Europe that are highly experienced, have an international mindset, attain the highest standards of factory management and have passed global brand audits. We have fostered these relationships over many years, enabling unprecedented manufacturing support.
Quality Control
Working with our brand partners, our in-house quality control team develops QC protocols for key stages of the production line, deploying them to vendors to ensure bulk production meets our quality standards as well as our brand partners.
Logistics
Our internal supply chain team are experts in shipping products across the globe, working with freight forwarders to make sure products leave and arrive on schedule.
Activation
Communication of a products innovation is fundamental to its commercial success. We align ourselves with the brands’ product marketing objectives and create a theatre of product communication: key visuals, animations, technical blow-ups, point of sale visuals, digital toolkits and technical data-sheets.