OUR WINNING PLAYBOOK
Convergence of Aesthetics and Engineering
We embrace the seamless integration of form and function, our designs embody a philosophy of performance driven functionality creating visual appeal. We strive for technology being at the beating heart of the aesthetic essence of the product.
Data Driven Design
We use quantifiable scientific intelligence and real world insights to inform and enhance the design process leveraging athlete performance metrics, biomechanical analysis, lab testing and consumer feedback to guide the creation of sports products that are visually stunning whilst optimized for performance and effective user experience.
Composite Materials
Through research and testing, we have a detailed comprehension of composites and how they perform in sports products. This dataset allows us to positively effect and tune the performance of composites in sports products so they dynamically behave to enhance athlete performance.